Innovation, Originality, Uniqueness and Functionality! For the past several years PureIdea has worked in different areas of the graphic design industry, from silk screen printing to web site design and development. We are highly creative thinkers with strong design and typographic skills. We design book covers, annual reports, direct mail brochures, logos, posters, newsletters, letterhead, business cards, and other printed media using both Mac and PC platforms, and industry standard software.